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Skateboarder Tony Hawk said he had to destroy his brand to learn its value

But Hawk says was only able to develop his powerful brand by first coming close to destroying it. When he first had the chance to do product endorsements in the 1980s, Hawk says, he signed his rights away to several companies, often in direct conflict with each other. “I didn’t understand about quality control or keeping control of the brand,” he told an audience at tech conference Summit at Sea. http://qz.com/844000/skateboarder-tony-hawk-said-he-had-to-destroy-his-brand-to-learn-its-value/

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